Frugal Shopper's Guide to Avoiding
Business Failure
A
local antique mall went out of business not long ago. I was
sorry to see it go, as I always am when a retail venue goes
under. I like shopping - I derive from it what some people get
from hunting.
In this case, I wasn't surprised at the failure, because:
every time I had purchased something there, I'd encountered
some sort of roadblock at the checkout counter. Their card
processor was slow, the proprietor explained; she couldn't
contact that vendor about their price, they were never
available; she didn't know where she might find that
book; the stated 50% off didn't apply to that item;
she was too busy to clean up the mess in the back booth. I
heard her do the same with other customers. Each impediment
she offered was a socially acceptable excuse, but the
aggregate left an impression of unwillingness to do business.
The sales counter was not an approachable place. It felt as if
the proprietor's self-importance was more important than the
sale. My purchases were small and I have a tendency toward
thriftiness that can surely be annoying, so I need to consider
the part I played in less-than-satisfactory transactions, but
the situation got me thinking.
Business is a microcosm of life. Because money is involved,
theories fly out the window and the rubber meets the road. Any
business that stays in business does so for a reason; it can't
survive on wishful thinking and an idea about what people ought
to buy and how customers ought to behave, on a
business owner's private agenda and pet peeves. It needs to be
open to business. The savvy store owner will notice what sells
and adjust accordingly, perhaps putting favorite stock back in
the storeroom and ordering more of those tacky socks that
actually sell. He'll hunt for the last bean or button to
complete a small sale, he'll observe and respond helpfully to
a customer having a bad day. But he'll take that action
because he's open to noticing. (A favorite
theme of mine.) He will notice because of a disposition
to be open. He - or she - doesn't use every transaction to
advance their own agenda.
Many years ago, I was brusque to a young man who interrupted a
meeting in which, by a fluke, I was a leader. Another member
of the committee, when the young man had left, spoke to me
about the importance of being approachable. In this
case, I'd been unapproachable because of an inflated sense of
my own importance, which hurt the business of the committee.
I frequent another store where every purchase takes twenty
minutes because every item in the store reminds the checkout
guy of a personal anecdote that must be told. I enjoy
most of his stories, but, in my opinion, he's not serving the
store well because he's not really open to the customer's need
to move on, and, therefore, to the store's needs. In that way
he, too, is unapproachable. The need of the other party
doesn't get through to him.
A friend had a life catastrophe recently, one that might never
have occurred had people been able to tell him some obvious
things - but this particular friend puts up a wall of words
that undermine conversation, let alone advice on a touchy
topic. He's one of those people with whom you can't get a word
in edgewise, a technique I recognize because I've used it to
keep myself safe from things I didn't want to hear. This
friend isn't open to hearing things that might have
helped avert disaster.
Approachability. It's a thing, an issue of the heart. I keep
people away when I feel threatened, or when I'm so full of
myself I think they don't matter. And it's a HUGE issue
between me and God, in going about His business. Many of us
who complain we never hear from Him should think through just
how approachable we are. Is it possible for Him to tell me the
things I may not want to hear? Do I have a list of excuses
that explain why I can't do business with Him today? Do I pour
out a string of complaints and call it prayer? (I know, the
Psalms are full of King David's complaints, but he somehow
turns them around by the last verse of the Psalm. Check it
out.)
I used to think that, because I am nice and people
usually like me, I had a heart open to God. This isn't
true. Niceness and
approachability don't correlate. Quite the opposite,
sometimes - being nice was often my way to protect
myself from being told things I didn't want to hear, or having
to do things that interrupted my plans. I was closed off to
correction, and it kept me from growing.
A business fails to grow if the owner's agenda is somehow
askew from the customer's. Like the antique store owner with
barriers to every transaction, like the chatty checkout guy,
like self-important me in my committee. If I have issues - a
bad day, a worry, a resentment - that steal my attention from
the transaction at hand, I fail to do business well. I need to
scrub my heart clean, daily, of grievances and worries and
egotisms that gum up my interactions. See illustration above. Being approachable means being willing to
notice the needs and preferences of my customers, and to
respond.
I got the idea for this art in the middle of the night. The
time I'm best at listening is around 2:30 a.m.. I'm at my most
approachable. I have no agenda and no to-do list. Sometimes I
have some extra caffeine at bedtime, just to facilitate my own
approachability - I know I'll wake up at 2am to spend time
with God. I'm trying to learn to do the three activities
shown: to wait on the Lord, to linger in His
presence, to abide in Him. We are all rightfully in
His business, after all, and do well to be open to His input.
The only way I know to do that is to spend time, precious
time, being open to His input.
In short, to be approachable.
The art below was a commission, but fits this topic,
so I venture to include it. Let me know if you'd like to
commission a favorite verse or quotation. I'm approachable.
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